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Institute for Market-Oriented Management (IMU) Spring Congress 2018

Institute for Market-Oriented Management (IMU) Spring Congress 2018 Felix Zeiffer

Are you ready for the future of Marketing?

 

The Institute for Market-Oriented Management (IMU) in Mannheim invites you to its yearly spring congress on March 22, 2018 under the conference topic “Marketing Excellence”. We will learn more about and discuss today’s very innovative hot topics like the future role of marketing in times of rapidly changing technological environments or the question: What is Marketing Excellence and how can firms learn from strategies of other companies? The event focuses on a lively exchange between business practice and management science. Please find the agenda and details of the speakers in the attached flyer.

You can register for this event under https://imu2.bwl.uni-mannheim.de/tagungen/anmeldung/. If you want to connect with other participants in advance, feel free to join the guest list on Xing and Facebook. In case you have any questions, please contact Theresa Morguet (0621 181 1546; This email address is being protected from spambots. You need JavaScript enabled to view it.) from the Institute for Market-Oriented Management. Additional information can be found on our website: www.imu-mannheim.de.

Please note that the event will be held in German!

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum