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Implementing employer branding strategy @Getsafe

Implementing employer branding strategy @Getsafe Getsafe

The content of this INTEGRA Inside the Venture consulting project was working on the implementation of an employer branding strategy at Getsafe. That included setting up detailed guidelines for a better presentation of the company. The MCEI team started by analysing the status quo. Then the self-presentation of competing companies was analysed. As a result, the team delivered several guidelines on how to implement the proposed measures.

Getsafe is an InsurTech startup from Heidelberg. With their app they combine assurance business and technology. The result is a more approachable access to the right assurances. That might be why Getsafe is one of most chosen assurance brands among Millennials. Getsafe was founded in 2013. Alex Grimm (COO) and Daniel Treiber (CFO) studied at the University of Mannheim. Many interns are University of Mannheim students. Getsafe has take part to the Career Fair multiple times and to the QSummit. Co-founder Christian Wiens and Getsafe had been active at the Founder Talk.

We thank INTEGRA and the team for this excellent project!


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