Johann Maack, Maurice Ackel, Katharina Hennes and Pia Marie Pose have conducted this INTEGRA Inside the Venture project at nanoku. The startup nanoku saves you long waiting times. Instead of spending time with waiting on the spot, simply set yourself up in a virtual queue. Use the waiting time for meaningful activities and only come when you are really the next in line.
The consulting project comprised the identification of market-side opportunities and risks for nanoku. The focus was set on carrying out a market analysis for the market of virtual queuing systems. In particular, target groups and competitors were identified, analyzed and interpreted. On the basis of this information, the market-side opportunities and risks for nanoku were evaluated using previously defined criteria dedicated to the young venture. Ultimately, a modular company presentation was created, which should provide nanoku advantages with regard to potential investors and their market entry.
The project was conducted in Spring Term 2016.
We thank INTEGRA and the team for this excellent project!