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Client acquisition @Pacific Straws

Client acquisition @Pacific Straws Pixabay

As part of the MAN 633 Entrepreneurial Spirit Maurice Remmers and Moreno Zugaro joined Pacific straws in spring semester 2019. Their task was to roll out a strategy to grow the amount of business clients for Pacific Straws. The task had a geographical impact as former clients of the company were mainly concentrated in the south west of Germany while the board intended to expand to all of Germany. So they created a list of potential customers and worked out how to approach them.

Pacific Straws is a startup that is addressing environmental issues. They offer high–quality straws of glass that can be re–used. With this product they offer another puzzle piece to a zero waste lifestyle. Also they offer another opportunity to avoid plastic and so help reduce plastic pollution.

More info about Pacific Straws on https://pacificstraws.de

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum