As part of the MAN 633 Entrepreneurial Spirit Maurice Remmers and Moreno Zugaro joined Pacific straws in spring semester 2019. Their task was to roll out a strategy to grow the amount of business clients for Pacific Straws. The task had a geographical impact as former clients of the company were mainly concentrated in the south west of Germany while the board intended to expand to all of Germany. So they created a list of potential customers and worked out how to approach them.
Pacific Straws is a startup that is addressing environmental issues. They offer high–quality straws of glass that can be re–used. With this product they offer another puzzle piece to a zero waste lifestyle. Also they offer another opportunity to avoid plastic and so help reduce plastic pollution.
More info about Pacific Straws on https://pacificstraws.de
