MAN 633 Inside the Venture project (Spring 2018) of Louisa Gropengießer-Arlt aimed to support the Mannheim-based Startup Mirabesque.
Mirabesque is an online shop for high quality and unique dancewear, costumes and dance accessories. With great knowledge of their target group, the team creates value for their customers by facilitating the shopping process of dancewear. With their thought-out business model Mirabesque was able to convince the jury of the MCEI Seed Award 2018 and was the winning team in 2018.
Louisa´s project supported Mirabesque with a strategy and outline for a crowdfunding campaign. The campaign aims to support Mirabesque´s first own dancewear collection.