Customer acquisition @SaleUp

Customer acquisition @SaleUp

As part of the MAN 633 Entrepreneurial Spirit course in fall 2020 Richard Derks and Eduard Sasot supported SaleUp. The purpose of the project was to create something tangible that may be sold as a product or act as a demo to improve SaleUp's cold acquisition process for their sales training. The three suggested solutions have been (in-)validated by four interviews with SaleUp's previous and potential clients. Besides a concise, personalized, and unique client approach, SaleUp should emphasize Sales as a Service, a customer success story, and a value creation plan to increase lead generation and conversion.

Saleup is a startup based in Mannheim that offers seminars and trainings, mainly in strategy and sales as a service.

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