As part of the MAN 633 Entrepreneurial Spirit Anna-Marie Baier, Marc Guldner and Guanhua Wang joined Bucher Bags in fall semester 2019. They started their work with a customer analysis in order to get some insights on potential customers. In the following, they performed an analysis of the social media account on Instagram and developped a strategy on how to enhance this marketing channel. Moreover, they took the company’s website into focus. Finally, they reported some suggestions as to where potential for improvement has been identified and thereby increasing the start-up’s turnover.
Bucher Bags is a Mannheim–based startup that offers handbags in highest quality. Their bags are developed in Germany and hand-made in Europe. Core values for Bucher Bags are sustainability and transparency. Bucher Bags was founded by Melina Bucher in 2018. Melina was Part of the MMM program at Uni Mannheim.
Find out more on https://melinabucher.com/
