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Development of acquisition and communication strategy @Pourista

Development of acquisition and communication strategy @Pourista Pixabay

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Mohammad Musaab Bin Umair joined Pourista. He helped the team in developing an effective acquisition and communication strategy. In particular, one of the goals that the company wished to achieve was to be able to gain a better footing in lead generation. To that end, he worked to approach companies that would engage in business with Pourista and simultaneously developed a QR code referral system for repeat customers. In doing so he helped not only to achieve the goals of lead generation, but also to ensure that the company achieved greater organic reach in the market.

Pourista is a Mannheim based start-up. The online e-commerce company deals with supplying roasted coffee beans to various restaurants and offices around the region. Apart from the delivery service Pourista runs two cafés in Mannheim where customers can enjoy their coffee right away.

 

To know learn more about Pourista, visit their website: https://pourista.de/

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum