As part of the MAN 633 Entrepreneurial Spirit in the spring semester 2019 Ana Dzagic and Philipp Hoeft joined Aivy, a Berlin based startup offering a recruiting and career counselling app. During their work for the company they analyzed the competition environment and developed a market strategy. As part of the analysis they reported about potential users, customers and competitors and identified focus regions as well as target sectors in Germany. The market strategy included findings on market entry strategies. In addition, they designed possible key performance indicators that measure the success of the go-to-market strategy and of Aivy in general.
Aivy was founded by Boas Bamberger, David Biller, Florian Dyballa und Arbnor Raci. Their app aims at reducing uncertainty in fundamental decision about education and jobs so that students can decide more easy what fits best their interests. To keep the whole process digital the apps uses intelligent algorithms and modern diagnostic. With the app it is easy to find out about individual strengths and weaknesses in offering the user certain challenges in mobile games. These Aivy-challenges take only 2 or 3 minutes and can be done on every smartphone which better fits the target group.
To learn more about Aivy, see their website https://www.aivy.app/.