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Developping marketing strategy @Dr. fem fatale

Developping marketing strategy @Dr. fem fatale dr. fem. FATALE

As part of the MAN 633 Entrepreneurial Spirit in the spring semester 2019 Antonia Prendi, Bora Basha, Lerida Shkrepa and Livja Papuciu joined dr. fem. FATALE, a brand of the linguistic consultancy LUB. Their main task was marketing, in particular setting up a marketing strategy and implementing it afterwards. The marketing strategy was aiming as well at social media marketing as also more classic marketing tools. Another task that they performed was creating a new website for the brand dr. fem. FATALE. This website finally encompassed all of their strategies that pertain to the colours, logo, workshops and an E-Book. They also incorporated a blog, that should be updated with tips and interesting articles in order to retain visitors into the website.

LUB (Linguistische Unternehmensberatung) is a Mannheim based linguistic consultancy, which was originally founded in 2015 by Dr. Simone Burel and became a GmbH in early 2019. At the beginning of 2020, the product range consisted of workshops & keynotes, with topics ranging from career consulting over linguistic analysis to HR. As another service LUB offers gender and diversity consulting under the brand of dr. fem. FATALE.

To learn more about dr. fem. FATALE, see their website https://drfemfatale.de/

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum