Growing marketshare @Swapfiets

Growing marketshare @Swapfiets Swapfiets

As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Sandra Schuss, Vishal Sharma and Veronika Shmagina joined Swapfiets. Their task was to help Swapfiets overcome certain operational challenges – how to increase the client base further, how to build up and grow B2B business, how to avoid cancellations of subscribers in the winter season. These challenges were solved with the help of a framework that outlines a standardized process methodology. Having worked with the MCEI team Swapfiets will be able to take the right steps towards increasing revenues and achieve higher levels of customer satisfaction.

Swapfiets is a bicycle company that rents bicycles to customers. The company is Dutch but owns many stores in Germany. Their concept is to rent bikes on a contract basis to customers. The bikes provided by Swapfiets are standardized, not custom-made. Maintenance is entirely provided by Swapfiets.


To learn more about Swapfiets, visit their website:

Related items


  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum