As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Nguyen-Truong, Daniel Vester and Mats von Gegerfelt were joining Istari, a startup active in the company database market. The main task of the MCEI team was to design and implement a business strategy for the company. Utilizing both primary and secondary research, recommendations on business model, customer targeting and product development were given. Finally they proposed a strategy aiming to position Istari.ai as a highly specialized data supplier, resulting in a B2B2C business model. Feedback on Istari.ai’s features was collected by the team in various expert interviews. These interviews were meant to enable the startup to deliver a highly-demanded product and engage in sales with local SMEs within the first months after the end of the project.
Istari is an AI and database company, based in Mannheim. Their vision is to create the future of enterprise databases in providing comprehensive information in real time. To get this valuable information, their webAI scans millions of websites at high frequency to analyze them with artificial intelligence. Results show mapping of companies in company networks, identification of central players and analyses of partner, cooperation and competitor networks.
To know learn more about Istari, visit their website: https://istari.ai/