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Increasing brand awareness @Swapfiets

Increasing brand awareness @Swapfiets Swapfiets

As part of the MAN 633 Entrepreneurial Spirit Philipp Ganster, Clara Anabel Kazmirsky, Žan Pirc and Madelyn Barquera Brito formed part of Swapfiets in fall semester 2019. Their main task was the increase of brand awareness in the Rhein-Neckar area. In particular, their project focused on developing new strategies and tools in order to create reputation of the company, acquire new customers, and stand out from the competition. That led to market research to get an in-depth knowledge about the current costumer, both online and offline through face-to-face interviews, facilitated the process to determine new target groups for an increased turnover. Furthermore, applying rather new marketing methods like social media management guaranteed high awareness rates among diverse groups of people. To offer Swapfiets several concepts that could be included to increase their efficiency and effectiveness while doing business, numerous implementation proposals have been developed throughout their engagement.

Swapfiets is a bicycle company that rents bicycles to customers. The company is Dutch but owns many stores in Germany. Their concept is to rent bikes on a contract basis to customers. The bikes provided by Swapfiets are standardized, not custom-made. Maintenance is entirely provided by Swapfiets.

 

To learn more about Swapfiets, visit their website: https://swapfiets.de/

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum