As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Ziwei Li, Giulia Lotti and Van-Hao Luu were giving various support to Freachly. The project team pursued two main tasks: First of all, identifying ways to acquire nano–influencers, and second, finding ways to make them more active. Using a blank-page approach they identified some cost-efficient channels for the acquisition of nano–influencers and provided insights concerning the design of referral systems. As an enduring commitment they designed a roadmap for the implementation of these measurements after their departure from the company.
Freachly helps local businesses to target the right audience to increase awareness, gain new customers, and give a professional touch to their online image, working with nano–influencers. In many cases these influencers tend to have a rather local focus, which makes them the perfect cooperation partner for local marketing. Freachly also offers managing all social media accounts and giving it a professional touch, so that new customers in a certain target area can be attracted.
To know learn more about Freachly, visit their website: https://www.freachly.de/