You are here: MCEI | Startup Support | MCEI Support | Student Projects Inside the Venture | Internationalization @Mirabesque

Internationalization @Mirabesque

Internationalization @Mirabesque pixabay.com

In her MAN 633 Inside the Venture project (Fall 2017), Yue Xuanzhu has supported the Mannheim based Startup Mirabesque.

Mirabesque is a brand for high quality and unique dancewear. The business aims to move the dancewear market from offline to online and establish a unique brand. With great knowledge of their target group, the team creates value for their customers by facilitating the shopping process of dancewear. With their thought-out business model Mirabesque was able to convince the jury and win the 2018 MCEI Seed Award. In the future, the company aims to make Mirabesque an internationally available brand.

Yue Xuanzhu supported Mirabesque´s difficult search for new suppliers in the fabric industry, offering a practical guidance in the quest for reliable online suppliers in China. Through her report, Yue Xuanzhu also provides valuable insights into Chinese business practices and cultural differences, based on her personal knowledge.

Related items

  • After winning the MCEI Seed Award in February MIRABESQUE incorporated as a GmbH in May and is now located in GIG7 – one of the Startup Mannheim founding centers. They created a...
  • Stocard is currently looking for reinforcement at their headquarters in Mannheim. Take this amazing opportunity and kickstart your career!  You can find all the important...
  • Tür für Tür, a small Mannheim startup, is looking for a CEO that leads the marketing and sales of their product this October and November and expands the business to further...
  • At FreightHub, we are building the backbone of global trade. We are revolutionizing logistics by making it easier, faster, and more cost-efficient to move goods from point A to...
  • Instafreight is looking to strengthen its team. Take this amazing opportunity and join them to help evolve their business. They are currently looking for a Business...

Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum