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Internationalization @Mirabesque

Internationalization @Mirabesque

In her MAN 633 Inside the Venture project (Fall 2017), Yue Xuanzhu has supported the Mannheim based Startup Mirabesque.

Mirabesque is a brand for high quality and unique dancewear. The business aims to move the dancewear market from offline to online and establish a unique brand. With great knowledge of their target group, the team creates value for their customers by facilitating the shopping process of dancewear. With their thought-out business model Mirabesque was able to convince the jury and win the 2018 MCEI Seed Award. In the future, the company aims to make Mirabesque an internationally available brand.

Yue Xuanzhu supported Mirabesque´s difficult search for new suppliers in the fabric industry, offering a practical guidance in the quest for reliable online suppliers in China. Through her report, Yue Xuanzhu also provides valuable insights into Chinese business practices and cultural differences, based on her personal knowledge.

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