As part of the MAN 633 Inside the Venture (Track 1) course during the Fall of 2018, David Tham, Lucia Várquez, Matthew Cheng, Rachel Kok and Wong Zhuo Ting supported Leaf Systems GmbH in their project to improve their current positioning in the international market. The aim of Leaf Systems is to provide restaurants with high quality ordering systems which enable customers to have an extraordinary dining experience. In order to support them in the project, the students first re-analyzed the major competitors, conducted an in-depth SWOT-analysis, as well as an in-depth research with regards to the marketing matrix. They also obtained profound first-hand insights into the existing clients’ perceptions about the company. Combining all their findings, they deducted highly relevant and effective recommendations for the Leaf Systems.
Leaf Systems GmbH is a Mannheim-based startup founded in 2013 by Shenwei Ye, Patrick Neulinger and Patrick Marksteiner, all of whom are alumni from the University of Mannheim. They have been active on the Startup Lounges (#3 and #54), received consulting from MCEI as well as a temporary office in our previous DesignLAB. They have also been awarded Startup of the Month in May 2015 and are featured in the MCEI Success Stories with more information on the startup and its development.
To learn more about the startup, visit their website: www.leaf-systems.eu
