You are here: MCEI | Startup Support | MCEI Support | Student Projects Inside the Venture | Business Development and Knowledge Management @Linguistische Unternehmensberatung (LUB)

Business Development and Knowledge Management @Linguistische Unternehmensberatung (LUB)

Business Development and Knowledge Management @Linguistische Unternehmensberatung (LUB) pixabay.com

As part of the MAN 633 Inside the Venture (Track 1) course in Fall 2018, Benedetta Casciato, Elisa di Marco, Edoardo Petroni and Mustafa Ünlü supported LUB in many aspects, including the preparations and execution of their promotion at the Frankfurter Buchmesse, the Mannheimer Gründerpreis MEXI and recommendations to improve the business plan, the pricing strategy, pricing tools and revamping the internal knowledge management strategy and system including employee trainings.  The implementation of an effective communication system to manage their knowledge effectively internally, a structured marketing strategy in order to help them build their brand and the reevaluate and reformulation of their pricing strategies during the following expansion phase also helped LUB substantially in becoming a GmbH in January 2019. 

LUB is a Mannheim-based startup founded in 2015 by Dr. Simone Burel out of her dissertation at the University of Heidelberg. They are a business consultants which use linguistic insights based on text mining for their projects. Its costumers are big corporations, cities or universities that want to understand their organization’s identity or culture under the surface. Dr. Simone Burel is also a University of Mannheim alumna.

To learn more about the startup LUB, visit their website: www.linguistische-unternehmenskommunikation.com

Related items

  • In spring semester 2022 Natalia Nazarko and Camille Bensallam joined Directra. for their Inside-The-Venture-Project as part of the MAN 633 course. In delivering a market analysis...
  • In spring semester 2022 Patrick Hanley, Diego Garau and Minh Ngoc Le joined Operating Room Companion for their Inside-The-Venture-Project as part of the MAN 633 course. The...
  • As part of the Entrepreneurial Spirit lecture MAN 633 of the University of Mannheim during the spring-summer-semester 2022, the student team consisting of Christel Ashdjian,...
  • While participating in MAN 633 during spring semester Carla Reyes and Sabine Thouvenin supported the Mannheim based startup MyScribe. As part of a substantial market analysis the...
  • During their MAN 633 Entrepreneurial Spirit course in spring 2022 David Hecking, Pol Puig and Rebekka Rasi joined Mentalport. In their project with Mentalport they worked on...

Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum