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Business Development and Knowledge Management @Linguistische Unternehmensberatung (LUB)

Business Development and Knowledge Management @Linguistische Unternehmensberatung (LUB) pixabay.com

As part of the MAN 633 Inside the Venture (Track 1) course in Fall 2018, Benedetta Casciato, Elisa di Marco, Edoardo Petroni and Mustafa Ünlü supported LUB in many aspects, including the preparations and execution of their promotion at the Frankfurter Buchmesse, the Mannheimer Gründerpreis MEXI and recommendations to improve the business plan, the pricing strategy, pricing tools and revamping the internal knowledge management strategy and system including employee trainings.  The implementation of an effective communication system to manage their knowledge effectively internally, a structured marketing strategy in order to help them build their brand and the reevaluate and reformulation of their pricing strategies during the following expansion phase also helped LUB substantially in becoming a GmbH in January 2019. 

LUB is a Mannheim-based startup founded in 2015 by Dr. Simone Burel out of her dissertation at the University of Heidelberg. They are a business consultants which use linguistic insights based on text mining for their projects. Its costumers are big corporations, cities or universities that want to understand their organization’s identity or culture under the surface. Dr. Simone Burel is also a University of Mannheim alumna.

To learn more about the startup LUB, visit their website: www.linguistische-unternehmenskommunikation.com

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum