Market analysis @Aivy

Market analysis @Aivy Pixabay

As part of the MAN 633 Entrepreneurial Spirit Ana Dzagic and Philipp Hoeft joined Aivy in spring semester 2019.

The team helped Aivy to fulfill its vision to improve career counselling and revolutionize the recruiting process. Concretely they provided a complete overview of potential users, customers and competitors in Germany. Furthermore, we they developed a strategic approach that allows to identify focus regions as well as target sectors in Germany. Additionally, they derived – based on interviews and theoretical background – a go-to-market strategy that allows Aivy to select the most appropriate entry strategy. Finally, they designed possible KPIs that measure the success of the go-to-market strategy and of Aivy in general.

Aivy is a revolutionary app to help companies finding the right candidate for their job vacancies. Their approach is a more appealing one than with classic tests as their app offers the applicant various games to play. On the other side evaluation showed that results tend to be more authentic compared to standard assessment methods.

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  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum