As part of the MAN 633 Entrepreneurial Spirit Margarita Kaplun, Patrick Kollmann, Milagros Seiffert and Marcin Zwierzynski teamed up to support Pourista in fall semester 2019. Their focus was on the B2B and B2C integration. Since Pourista is generating most of its revenue through its B2B operations and currently is seeking to establish & leverage a B2C business to gain B2B customers they started by analyzing the yet new B2C operations. Another recommendation they evaluated for the company was an improvement of the company’s storytelling: To make customers aware of the story behind the brand and the coffee provided to their customers they proposed the introduction of marketing material on site. In doing so three pillars were defined as crucial for the brand: High Quality, Fair Trade and environmentally-friendly production.
Pourista is a Mannheim based start-up. The online e-commerce company deals with supplying roasted coffee beans to various restaurants and offices around the region. Apart from the delivery service Pourista runs two cafés in Mannheim where customers can enjoy their coffee right away.
To know learn more about Pourista, visit their website: https://pourista.de/
