As part of the MAN 633 Entrepreneurial Spirit course in spring 2022 Tasawar Ahmad and Andres Avila Bruch joined Biogenom.
The major aspects of their work were market analysis and distribution analysis. Through the market analysis, it was determined that the industry sector is very competitive and that the quality of products is key to stand out and set BioGenom apart from other companies. As a result of the distribution analysis it was found that there are numerous ways to reach the consumer. Therefore, the most important implication was that the focus should initially be on the online store and demand must be increased. To increase demand, it was determined that the cheapest and most efficient marketing alternative is Instagram. To enhance outreach on this platform, a precise strategy and remarkable designs were developed to ensure sustainable and continuous marketing.
BioGenom is a company from Mannheim which is specialized in bee venom. Through a research process, the company has developed a method to extract components of bee venom in pure form, and the goal is to bring different health-promoting products to the market, pass on these components for research purposes, and establish a research laboratory for Melittin purification and testing.
To learn more about the company see https://biogenom.de/
