Market research @Laptop LockWare

Market research @Laptop LockWare Pixabay

As part of the MAN 633 Entrepreneurial Philipp Patt and Noel Boçi joined Laptop LockWare in spring semester 2019. At this stage, the startup was preparing for the B2C market launch. The group was focused on assisting the startup getting prepared for the first rollout of the software. In this process the team worked in close cooperation with the startup founder and established a 2-way communication channel. The main assignments included various business tasks, marketing and market research, and technical implementation.

Laptop lockWare is a theft-protection software specifically designed for the library, office or a public workstation. The application does not require any additional hardware, as after activation lockWare continuously monitors your power cable connection, hence nobody can remove your laptop from the workspace without triggering various customizable alarms and notifications. The company was founded by Niklas Schäfer, a Uni Mannheim and MCEI Alumni.

To learn more about Laptop Lockware visit https://laptop-lock.de/wp/

 

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum