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Marketing analysis @Bacchus Software

Marketing analysis @Bacchus Software pixabay.com

Being part of the MAN 633 Entrepreneurial Spirit course in spring 2021 Peter Schwind, Ester Sykora and Quynh Nhu Nguyen consulted Bacchus Software. The consultancy service in this project was limited towards software design and a marketing channel analysis. A decision matrix was introduced to identify improvement potential. That led to the development of 2 prototypes of time trackers. In the field of marketing channels, the website was successfully optimized and LinkedIn identified as another marketing channel.

Bacchus Software enables winegrowers to manage their tasks in a more structured and up-to-date way. Their software provides many useful tools such as human resources management, soil monitoring or weather forecast.

To know learn more about Bacchus Software, visit their website: http://bacchus-software.de/

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum