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Marketing strategy development @Dr. fem. Fatale

Marketing strategy development @Dr. fem. Fatale Pixabay

As part of the MAN 633 Entrepreneurial Antonina Prendi, Bora Basha, Lerida Shkrepa and Livja Papuciu teamed up for joining LUB and Dr. fem FATALE in spring semester 2019. During this collaboration, they were responsible for setting up a marketing strategy, focused on social media. The team set out two main goals for the end of this project: increasing the number of E-Book units sold and increasing the overall brand awareness of Dr. fem. Fatale. The later included a promotion through the Instagram page @drfemfatale. The whole processes was evaluated by looking at the company’s KPIs.

LUB (Linguistische Unternehmensberatung) is a Mannheim based linguistic consultancy, which was originally founded in 2015 by Dr. Simone Burel and became a GmbH in early 2019. At the beginning of 2020, the product range consisted of workshops & keynotes, with topics ranging from career consulting over linguistic analysis to HR. As another service LUB offers gender and diversity consulting under the brand of dr. fem. FATALE.

To learn more about dr. fem. FATALE, see their website https://drfemfatale.de/

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum