Mirabesque

Mirabesque
Mirabesque, Inhaberin Victoria Seibert
Founded by Victoria Seibert, Hannah Fuchs and Jana Hoffmann
Founded in 2015
E-Commerce
Located in Mannheim
Victoria Seibert and Hannah Fuchs studied Management at the University of Mannheim. Mirabesque and Victoria Seibert have been active at the Startup Lounge. Mirabesque is the 2018 MCEI Seed Award Winner. 

The Problem we’re solving:

Dancing is passion. The sourcing of dance supplies is, however, a pure pain. All over the world, dancers of all styles share the same problem: Beautiful, extraordinary and high- quality costumes and accessories are very expensive and only available in a very complicated way. For years, the market has been divided into two segments: The low- price segment, with mass production, poor quality and standard sizes, and the high-end segment, where dancers order costumes and accessories at high prices and with a lot of effort at the tailor.

 

How we digitalize the Dancewear Market:

With Mirabesque, we are focusing on the not yet occupied medium-price segment and on the optimization of the high-end segment and base our strategy on three pillars:

Our first column consists of bundling the collections of the most diverse designers from all over the world in our onlineshop - categorized according to the dance style. As a result, we save dancers from costly searching and complicated ordering.

Our second column consists of the creation of our own designs, which convince with a fair price-performance ratio.

Our third pillar is an innovative online configurator. In this case, the dancer can make his or her desired design easily and precisely from a variety of building blocks, produced by our hand-picked partners abroad. Our clients are dancers of all styles (Bollywood, Ballroom & Latin, Oriental Dance, Hawaiian Hula, Flamenco, Burlesque, Gymnastics, Cheerleading, ...).

Hand-picked products, a professional online shop, individual and custom-made costumes via an online configurator and a brand that lives dance with all its heart are the ingredients for the successful digitalization of the dance industry.

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum