As part of the MAN 633 Entrepreneurial Spirit course in spring 2020 Erdem Meral and Erind Subashi chose InTheGreen for their Inside the Venture project. Their job was to find the constraints at the production stage and look for solutions. This involved many specific and technical issues on how to improve the growth of the plants, which led to also rather specific research the team had to perform. This research could be aiming at the legal framework but also on fertilizers and plants. Last but not least their task was to perform market research in order to find the right markets for expanding business.
InTheGreen UG is a vertical farming company focused on microgreens. The company grows microgreens by using “vertical farming”. Vertical farming is still a new method that increases the productivity of the available ground. Microgreens are aromatic, small vegetable and herb plants. They are harvested after about two weeks. As a result, they have a significantly higher vitamin and mineral density than their grown versions.
To know learn more about InTheGreen, visit their website: http://in-the-green.eu/
