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Social Media Prototyping @Visual Abstract

Social Media Prototyping @Visual Abstract

As part of the Entrepreneurial Spirit lecture MAN 633 of the University of Mannheim during the spring-summer-semester 2022, the student team consisting of Christel Ashdjian, Céline Choukair, and Kathrin Schmidt conducted their project with the start-up Visual Abstract (VA).

VA's goal for this student project was to develop a VA product suitable for trending social media platforms. This involved further development in terms of content and visual design, as well as addressing various sensitive aspects such as diversity, liability and pricing. To achieve those goals, the team determined and achieved four successive milestones together with VA which they tackled during this project: (1) Target group analysis as preparation for Instagram pilot study (2) Channel-Research & Layout-Testing through Instagram pilot-study (3) Development of a pricing strategy and derivation of implications for the business model (4) Identification of cultural & legal issues and derivation of implications for future products

Visual Abstract is a young start-up company based in Mannheim, Germany, founded by Dr. Benito Campos, Saribek Karapetyan and Gurav Sinha with the vision to make research more efficient by transforming textual abstracts of publications into visual abstracts. To date, these abstracts can be purchased through the startup's website.

To learn more about Visual Abstract see




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  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum