In the theoretical part of the Bachelor Thesis, Jonas summarized the relevant research on the effects of word-of-mouth in online social-networks and compared them with the current business practices. Thereby, he wanted to understand how these can affect online sales and how companies can implement their use efficiently. The “Inside the Venture” part of his research focused on the direct application of the above-mentioned studies in the context of his own startup FAGACCI.
FAGACCI is an online fashion jewelry business, that offers high-quality products for an affordable price. In the “Inside the Venture” part of his thesis, Jonas analyzed the company’s marketing strategy and developed new optimized approaches for organic word-of-mouth brand promotion as well as strategies for dealing with negative reviews. The thesis was finalized in June 2019.
Find more about FAGACCI in our MCEI Success Stories.
