You are here: MCEI | Startup Support | MCEI Support | Thesis Projects Inside the Venture | Hotel Romina – MSc Inside the Venture by Philipp Epstein

Hotel Romina – MSc Inside the Venture by Philipp Epstein

Hotel Romina – MSc Inside the Venture by Philipp Epstein

As part of his “Inside the Venture” Master Thesis, Philipp Epstein worked on the digitalization of his family’s business venture, the hotel Romina. He stated that smaller, private hotels have a more personal relationship with their clients in comparison to big chain-hotels, but they are at a big disadvantage when it comes to the digital customer journey. The aim of his project was to develop a digital marketing concept and increasing the stakeholder value of the private hotel. Therefore, he conducted multiple customer interviews and market research to find the right digital products, that would optimize the management of the hotel and increase customer satisfaction.

In the academic part of his thesis, he focused on the automation bias for layman users of digital health applications. He reviewed the relevant literature and collaborated with the startup in order to conduct an experiment on the topic. Based on the statistical data from the experiment and on qualitative interviews, Philipp took stated a positive relationship. He suggested adding automation bias and mitigation strategies in the design framework for digital health applications. The thesis was finalized in September 2020.

Related items

  • Martin-Lucas Herzog, Tushna Vevaina, Shivagni Jain and Robin Bittner joined Styx Urban Investment in spring 2021 as Inside the Venture – project during their participation in...
  • In spring semester 2021 Emma Kuhn, Thomas Schramiak and Johannes Kimmle supported Symovo as part of the MAN 633 Entrepreneurial Spirit course. Their main task was to create a...
  • As part of the course MAN 633 Entrepreneurial Spirit in spring 2021 Christine Ullrich, Xiaorui Pang, Niklas Rausch and Tim Lix consulted Pacific Straws. Their main task was to...
  • As part of the MAN 633 Entrepreneurial Spirit course in spring 2021 Yudith Gabriela Ramirez, Simon Becht and Fabio Westphal did a market analysis for Neptun Data Processing. One...
  • As part of their MAN 633 Entrepreneurial Spirit Course Fabian Wolff and Manuel Sendagorta teamed up with to develop a webAi model that is able to assess SMEs (Small and...


  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum