You are here: MCEI | Startup Support | MCEI Support | Thesis Projects Inside the Venture | SAP Ruum – MSc Thesis Inside the Venture by Robin Kiwitt

SAP Ruum – MSc Thesis Inside the Venture by Robin Kiwitt

SAP Ruum – MSc Thesis Inside the Venture by Robin Kiwitt

As part of his “Inside the Venture” Master Thesis, Robin Kiwitt became part of SAP Ruum. SAP Ruum is a B2B company that provides a digital platform and tool, where teams can plan their projects and automate processes without code. In his project, Robin scaled the go-to-market strategy of the company by preparing the framework of an account-based marketing (ABM) process for SAP Ruum. Based on proven consulting methods and materials provided by the company, Robin evaluated the product-market fit and derived recommendations for the implementation of the ABM. Next to the applied startup project, he conducted a study on the differences between the ways social and commercial entrepreneurs mobilize their financial resources.

The thesis was finalized in February 2020.

Related items

  • Martin-Lucas Herzog, Tushna Vevaina, Shivagni Jain and Robin Bittner joined Styx Urban Investment in spring 2021 as Inside the Venture – project during their participation in...
  • In spring semester 2021 Emma Kuhn, Thomas Schramiak and Johannes Kimmle supported Symovo as part of the MAN 633 Entrepreneurial Spirit course. Their main task was to create a...
  • As part of the course MAN 633 Entrepreneurial Spirit in spring 2021 Christine Ullrich, Xiaorui Pang, Niklas Rausch and Tim Lix consulted Pacific Straws. Their main task was to...
  • As part of the MAN 633 Entrepreneurial Spirit course in spring 2021 Yudith Gabriela Ramirez, Simon Becht and Fabio Westphal did a market analysis for Neptun Data Processing. One...
  • As part of their MAN 633 Entrepreneurial Spirit Course Fabian Wolff and Manuel Sendagorta teamed up with to develop a webAi model that is able to assess SMEs (Small and...


  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum