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SAP Ruum – MSc Thesis Inside the Venture by Robin Kiwitt

SAP Ruum – MSc Thesis Inside the Venture by Robin Kiwitt pixabay.com

As part of his “Inside the Venture” Master Thesis, Robin Kiwitt became part of SAP Ruum. SAP Ruum is a B2B company that provides a digital platform and tool, where teams can plan their projects and automate processes without code. In his project, Robin scaled the go-to-market strategy of the company by preparing the framework of an account-based marketing (ABM) process for SAP Ruum. Based on proven consulting methods and materials provided by the company, Robin evaluated the product-market fit and derived recommendations for the implementation of the ABM. Next to the applied startup project, he conducted a study on the differences between the ways social and commercial entrepreneurs mobilize their financial resources.

The thesis was finalized in February 2020.

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum