As part of his “Inside the Venture” Master Thesis, Kai Bruchmüller performed thorough market research for SpinDiag GmbH for their rapid on-site testing systems for drug-resistant bacteria (German target market).
Kai has performed four interviews with experts and a large-scale survey with health workers that helped him derive the essential factors that influence the usage and application of quick tests. Based on these data he divided the market into customer segments and identified and classified hospitals as potential customers for SpinDiag GmbH. Next to the applied start-up project, Kai conducted a qualitative study on the reasons and usage of social media in startup marketing strategies.
The thesis was finalized in January 2019.
