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In his master’s thesis “Maintaining Critical Success Factors in Innovation Networks & Assessment of TAIM Consulting internationalization“ Ákos Bartolits derives a framework for critical success factors in innovation networks on the basis of a literature review combined with 6 semi-structured expert interviews in part one. In the following part of his thesis, he works with TAIM. TAIM is a Freiburg-based…
The objective of this INTEGRA consulting project Inside the Venture that Karin Weitkaempfer, Dennis Wagner, Florentine Eitelbach, Johann Maack and Robin Ruhnau have conducted was to evaluate the current marketing measures (status quo) and to develop a full-fledged marketing strategy for Mister Trip in Germany. In particular, the project included: profound market analyses including a dedicated competitor analysis analyzing targeted customer…
The objective of the INTEGRA Inside the Venture consulting project, which Felix Otto, Jan Keller and Marc-Alexander Vetter have consucted, was to develop a marketing strategy for the fintech MINVEO. In particular, the project included: Development of a marketing strategy Market segmentation and target customer analysis Prioritization of target groups and segments Development of marketing measures to target customers mapping…
Karen Weitkämpfer, Katja Braun, Christian Irlbeck and Michael Rainko have supported OPAL with an INTEGRA Inside the Venture project. The objective of the consulting project was to conduct a competitive analysis and develop a customer value proposition for OPAL. In particular, the project included: Competitor Analysis status quo analysis competitive intelligence (CI) based on detailed market research validation of scoring criteria…
