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UiG Spring Conference "Management of Emotions"

UiG Spring Conference "Management of Emotions"

Until recently, investigating the role of emotions in business has been confined to the marketing area. However, by now it is increasingly being seen that emotions can play an important part during the whole process of a products creation and usage. For example, the issues of "user experience" and "emotional design" have become rampant in discussions about software solution design. But not only the product itself, also its creation, selection, contract design and customer service create emotions that should be taken into consideration!

In order to take on this exciting developments, the Initiative "Usability in Germany" has decided to devote its upcoming spring conference to the topic "Managment of Emotions". On the 2nd of April, scholars and business representatives will come together at the TECHNOSEUM Mannheim to discuss how one might focus ones product experience design more on the customers emotions.

Due to an location change, additional capacities for visitors have arisen! Please visit http://www.usability-in-germany.de/aktuelles/fruehjahrstagung-02042014 for the agenda and an application form. Interested Students and founders are invited to apply for free tickets via the option "Warteliste".

Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum