Save the date! On November 21st 2013 - at the peak of the Entrepreneurship week - we have another highlight for you: Lea-Sophie Cramer (University of Mannheim Alumna) of Amorelie will come to Mannheim. Lea co-founded the lifestyle brand Amorelie together with Sebastian Pollok. The talk will be about the highly inspiring topic "Numbers driven online & offline Marketing of an aspiring lifestlye-brand in a seemingly “grubby” industry."
Amorelie is an e-commerce startup offering erotic dessous, love toys and many isnpirations. Though this may sound like a delicate field of business, Amorelie has sucessfully managed to position itself as an online lifestyle platform and has been able to set up its products and a lifestyle brand within the market. After working for the Boston Consulting Group (BCG), Rocket Internet and Groupon, Lea decided to start her own venture and founded Amorelie together with Sebastian in 2012. Philippa who is joining Lea to Mannheim is in charge of the offline marketing at Amorelie.
Lea and Philippa will share their insights about the challenges in estalishing a lifestyle brand in a semingly delicate market segment. Furthermore, they will share their knowledge and practical experience in how to start efficient marketing and talk about the special roles and challenges of female entrepenurs. After the Amorelie presentation, you will have the opportunity to ask questions and certainly get useful advice from Lea-Sophie and Philippa.
The founder talk with Amorelie will start at 7.00 pm and take place in O138 (Fuchs Petrelub Lecture Hall). After the talk, there will be various refreshments and networking opportunities - and maybe some nice give-aways, so do not miss this great event!!
Want to learn more about Amorelie?
Read the Founder Story on the MCEI Pages!
The Startup and Lea have also been featured in:
- Vogue
- Manager Magazin
- Cosmopolitan
- Amica
- Freundin
- Gründerszene (Video, German: Pop-Up-Shop)
- Wirtschaftswoche (see how competition is forced to react)
As capacity is limited to 100 participants in O138 and to have some indicators to order the catering, please give us some indication on your participation:
Facebook event (ideal to share with friends)
MCEI event (ideal, if you are online with your account)
