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ADTELLIGENCE in MAN 630 Introduction to Entrepreneurship

ADTELLIGENCE in MAN 630 Introduction to Entrepreneurship

On Thursday, September 19, ADTELLIGENCE provided a great example of innovation and growing the business in the context of our MAN 630 lecture series. Subsequent to our theory section, the talk put theory on Shumpeterian and Kirznerian views, how economists, and how organizational scientists approach entrepreneurship into perspective. We thank Cynthia Raina and Rositsa Zaimova of ADTELLIGENCE for coming to class and sharing so many great insights. 

ADTELLIGENCE is a rising star in the Startup scene. It provides eCommerce optimization & customer intelligence solutions that increase advertising effectiveness through machine learning, leading to improved conversion rates and increased revenue. ADTELLIGENCE is a fast-growing, innovative company that has developed a socio-psychographic targeting engine for online marketing campaigns. ADTELLIGENCE is a high-tech company from the metropolitan Rhine-Neckar region of Germany and was founded in 2008 by Michael Altendorf and Dr. Cyrille Waguet, together with Jürgen Greulich and Udo Schork.

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum