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Jan Zybura

Jan Zybura

The INTEGRA Inside the Venture consulting project at Mint Medical GmbH (a DKFZ spin-off) comprised the development of a multimedial communication strategy. The focus was set on the analysis and preparation of potentially relevant markets as well as clearly defined target groups. In particular, best practices and needs were identified. On the basis of this information, a catalog of measures for the optimal design of the online appearance was developed. Customer workshops were held for target group analyses, evaluation criteria were defined, a social media strategy was prepared and handed over to the customer. A final presentation was held within the management to outline implementation and future implications. The consultants on the Mint Medical project were Dennis Wagner, Jana Kilgus, Hande Gao and Nikolas Kaupke. The project was conducted in Spring Term 2016.

We thank INTEGRA and the team for this excellent project!

 

Wednesday, 09 December 2015 17:22

Growth Strategie for praktischArzt

This INTEGRA Inside the Venture project focused on developing a growth strategy for praktischArzt. The consulting project was led by Christioph Seiler and conducted in Fall Term 2015. 

We thank INTEGRA for the great support and the team for their excellent work!

This INTEGRA Inside the Venture project was conducted by Nadja Braun, Philipp Sternal, Christian Schoupal, Florian Steffens, and Stephan Sattler. The objective of the consulting project was to evaluate current growth measures and figures and develop a full-fledged expansion strategy for zingoo in Germany. zingoo offers customers the opportunity to purchase vouchers of small local businesses online.

In particular, the project included:

  • a profound market analysis including a dedicated competitor analysis
  • analyzing targeted customer segments and partners by socio-economic measures
  • identifying and ranking potential locations
  • developing an expansion roadmap
  • delivering an expansion process that is replicable for all future locations
  • ensuring operationalizability of the results

The project was conducted in Fall Term 2015.

We thank the INTEGRA team for the outstanding results and their great support!

 

The content of this INTEGRA Inside the Venture consulting project was the development of a donation concept to ensure the long-term financing of the Children's Future Fund. The focus was on collecting, evaluating and recommending potential new donation channels and measures. Based on this, a catalog of requirements was developed to optimize the online appearance. In particular, client workshops were held, evaluation criteria and their weighting were determined, a decision support scoring model was prepared and handed over to the customer and a final presentation was held at the annual general meeting.

The INTEGRA team consisted of Simon Starfinger, Beatrice Schumache and Ines Sophie Scholtes. The project was conducted in Spring Term 2016.

We thank the team and INTEGRA for this outstanding project!

 

Monday, 09 January 2017 17:20

Market Opportunities for nanoku

Johann Maack, Maurice Ackel, Katharina Hennes and Pia Marie Pose have conducted this INTEGRA Inside the Venture project at nanoku. The startup nanoku saves you long waiting times. Instead of spending time with waiting on the spot, simply set yourself up in a virtual queue. Use the waiting time for meaningful activities and only come when you are really the next in line. 

The consulting project comprised the identification of market-side opportunities and risks for nanoku. The focus was set on carrying out a market analysis for the market of virtual queuing systems. In particular, target groups and competitors were identified, analyzed and interpreted. On the basis of this information, the market-side opportunities and risks for nanoku were evaluated using previously defined criteria dedicated to the young venture. Ultimately, a modular company presentation was created, which should provide nanoku advantages with regard to potential investors and their market entry.

The project was conducted in Spring Term 2016.

We thank INTEGRA and the team for this excellent project!

 

Wednesday, 09 December 2015 17:20

Business Development at Tripstant

INTEGRA conducted a comprehensive business development project at Tripstant. Tripstant is your mobile travel assistant. Planning your travels online can be frustrating : You have to compare prices, reservations and timetables constantly while still sticking to your preferred destinations. After finally booking your trip on different platforms you have to care about collecting the different tickets and documents. All of this is even harder, when planning a trip with your friends or relatives. Tripstant tackles these problems and gets the organization done for you. Its search features can find you a custom trip fitting your schedule, preferences and requirements - even when you are traveling in a group. If you do not like the suggestion you can decline it without any cost. 

The project was conducted in Fall Term 2016.

We thank the INTEGRA team for their outstanding work and their recommendations. 

Wednesday, 09 September 2015 17:17

Developing a Sales Strategy for the monomer GmbH

The objective of the consulting project was to evaluate the current marketing measures and develop a full-fledged sales strategy for monomer, specifically aiming at company growth and brand building. monomer offers jewelry that is designed digitally and then produced using 3D printing technology. The INTEGRA Inside the Venture team considted of Anna Kemp, Alexander Barkey, Jessica Horn and Johannes Geise. 

In particular, the project included:

  • a profound market analysis of the jewelry and luxury market
  • analyzing opportunities as well as risks regarding monomer’s business model
  • identifying and validating the targeted customer segments
  • deriving sales strategies catering the identified customer segments
  • detailed competitor analyses to identify best-practices in the luxury jewelry market and to map competition
  • preparation of sales measures as well as a list of potential sales partners
  • delivering a detailed implementation and sales strategy roadmap including a recommendation regarding monomer’s next steps of action

The project was conducted in Spring Term 2015.

We thank the INTEGRA team for their excellent work and support!

 

INTEGRA has supported Pediquick with well-researched market analyses and a marketing plan. Follow-up projects included an in-depth analysis auf the Swiss and the Austrian market, pricing analyses and screening potential investors. Project manager has been Tim Sauer. 

The first project was conducted in Fall Term 2016.

We thank INTEGRA and the teams for their great support!

The objective of this INTEGRA consulting project Inside the Venture that Karin Weitkaempfer, Dennis Wagner, Florentine Eitelbach, Johann Maack and Robin Ruhnau have conducted was to evaluate the current marketing measures (status quo) and to develop a full-fledged marketing strategy for Mister Trip in Germany.

In particular, the project included:

  • profound market analyses including a dedicated competitor analysis
  • analyzing targeted customer segments and prioritization
  • validating the current corporate strategy
  • evaluating current marketing measures
  • deriving a marketing strategy as well as a list of measures to be implemented
  • preparation of dedicated marketing measures that qualify for short-term implementation

The project was conducted in Fall Term 2015. 

We thank the INTEGRA team for their excellent work and support!

Wednesday, 09 July 2014 17:14

Conducting a market analysis for CloudRail

The objective of the consulting project was to identify the most relevant target markets for the product CloudRail by licobo GmbH and an analysis of their relevant characteristics. The individual steps of the project can be segmented into a customer segmentation research for the product, an analysis of the market for Cloud Computing and an analysis of the “Internet of Things” market. The INTEGRA Inside the Venture team consisted of Marlene Laumer, Johann Abrahams, Daniel Schaeffer, Patrick Hemling and Fabian Burzlaff.

In particular, the project included:

  • Identification of the most relevant target markets for CloudRail
  • Researching key data of these markets and the most important potential customers
  • Researching general information about the Cloud Computing market and identifying its market segments
  • Evaluating these market segments concerning a potential introduction of CloudRail (regarding competition, number and type of potential customers, technological development potential)
  • Researching general information about the “Internet of Things” market and identifying its market segments
  • Identifying and evaluating trends in the “Internet of Things” market concerning their temporal development, their market impact and their potential for a usage in connection with CloudRail
  • Describing the results of the market analyses using a presentation with specifically developed graphics
  • Conducing a workshop with the managing directors of licobo GmbH to identify the market segments and customers that should be targeted at the commercial launch of CloudRail

The project was conducted in Spring Term 2014. 

We thank the INTEGRA team for this outstanding project!

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum