Successful entrepreneurs pursue new business opportunities in a path-breaking way and contribute to innovation, growth, as well as employment generation. But how do they manage the market entry and growth of their ventures? What type of strategies can they implement to achieve sustainable competitive advantage? What are overall challenges they are facing? These are examples of fundamental questions that will be addressed in MAN 632 Advanced Entrepreneurship.
Registration open from February 2nd till February 13th via https://portal2.uni-mannheim.de
First Day of Class: Monday, February 13th
The theoretical foundations of the course will lie in theories on managerial aspects of entrepreneurship. MAN 632 builds on and further deepens theoretical insights that are discussed in MAN 630 Introduction to Entrepreneurship but it is fully self-contained in its conception. Whereas MAN 630 focuses on the early stage and the theoretical foundations of entrepreneurship and conveys a more general approach towards entrepreneurial thinking in case studies, MAN 632 follows a Life-Cycle Approach on high-tech entrepreneurship beyond the start-up stage.
Entrepreneurial managers need to have an in-depth understanding of the ongoing challenges in key functional areas such as innovation and technology management, management of (fast) growth, finance (attracting venture capital, valuation of a business, exit decision), human resource management, strategic management, management of internationalization, and firm succession related issues. Next to theory, guest lecturers and startup eventswill deepen your insights on entrepreneurship in practice, share their experience, and provide room to ask questions on entrepreneurial management and their ventures.
Course Objectives & Learning Outcomes
By the end of this course, students will have gained fundamental knowledge on theoretical and practical entrepreneurial mechanisms. Students will be turned into critical thinkers that can evaluate entrepreneurial topics from various perspectives. Some of the domains we touch upon (such as entrepreneurial finance) could be a complete course in their own right. This course aims at the big picture.
- Starting with entrepreneurial strategy, we will set the frame of what is essential to grow the business.
- You will be familiarized with the (high-tech) business life-cycle and relevant stages therein.
- We will consider management implications towards “growing the business” and specifically look at the role of 1) Marketing & Sales 2) The Team 3) Internationalization and 4) Entrepreneurial Finance to foster growth.
- Thus, you will be knowledgeable about marketing in the growing venture, (high-performance) entrepreneurial teams, familiar with opportunities and challenges in internationalization and gain basic knowledge on valuation, venture capital and entrepreneurial finance in general.
- By the end of the course, we will look into corporate entrepreneurship and the special case of entrepreneurship in the family business will be discussed.
- In general, you will be provided with a strong theoretical basis to conduct future research (e.g., your master thesis) and enabled to connect to entrepreneurs and gain insights from practice.
- The case studies (if taken seriously) will foster your problem-based learning (PBL) skills.
In short: Students will be well-prepared to conduct their own research (given that they complete MAN 770 in addition) in their master thesis and will be given plenty of opportunities and triggers to advance their own entrepreneurial thinking and careers.
Interested students have to register via the Student Portal (https://portal2.uni-mannheim.de) between February 2 and February 13, 2017. Please note that attendance is restricted to 60 participants. If there are more registrations than spots available, spots will be assigned randomly and those not obtaining a spot will be assigned to a waiting list (due to fairness criteria we cannot perform first-come first served). By February 16, your decision to keep the class should be final, so that students on the waiting list have a fair chance. Usually, all students are granted a spot after the registration process consolidates.
MCEI Platform registration next to Portal² (no ILIAS being used)
Assessment and Grading
- Final exam (1 hour) + (Group) Case Study Presentations
- Attending the case study sessions is highly recommended
Place and Time
- February 13th – May 29th (Mondays)
- 13.45 – 15.15 pm (plus Wednesday afternoons for Case Study Sessions)
- Room SN169 (Röchling Hörsaal, Schloss Schneckenhof Nord) for lectures, Dates for Case Study Presentations: March 1st, April 4th and May 3rd from 13.45-15.15 and from 15.30-17 pm respectively, Rooms TBA
All course material (where applicable) will be provided via the MCEI group. What is more, there is a discussion forum to solve your questions and discuss your topics of interest, share articles, entrepreneurship videos etc. in the group! Note that we will NOT use ILIAS.