Course Outline
This practical course familiarizes students with concepts of entrepreneurial action and sustainable opportunity creation. Students learn key elements of crowdfunding, especially crowd interaction and digital communication, to foster sustainable entrepreneurship via creative ideas. In workshop-like sessions, students are encouraged to develop their own business models and crowdfunding campaign for a social idea focusing on goals such as gender equality, powerty reduction, stronger institutions, and quality education. The course is flanked via impulses of experts from practice.
Learning Outcomes
Students are capable to
- gain advanced insights in venturing,
- work in groups to create a social business model with economic viability,
- understand social and psychological dynamics underlying crowdfunding success,
- craft high quality multimedia content for a crowdfunding campaign,
- pitch their business model in front of an expert jury.
Eligibility
- Students from all semesters and faculties (including non-business studies and exhange students) are welcome.
- Students who took MAN 626 or MBS M1 Summer Course are not eligible for the course.
Registration
Students willing to take the course have to register for the course between 15.01.2024 - 08.02.2024. All students who want to register have to:
- register to the course and excercise via Portal2.
- send an email to the course instructor (erika.ni[at]uni-mannheim.de) with "MAN 634 Registration" in the subject line, and attach their CV (1 page) and transcript of grades.
- since you will receive the feedback if you are accepted to the course on 12.02.2024, please refrain from sending Emails before this date regarding your status or regarding the receipt of your email.
Course capacity is strictly limited as the format involves groupwork. Thus, students who registered but decided not to participate in the course have to deregister from the course during the deregisteration period indicated in Portal2.
Please see Portal2 for the periods of deregisteration and notification of acceptance for the course.
Attendance
Attendance is mandatory and all students are required to attend all classes (exceptions are made for students who provide a medical certificate or have an exam).
Place and Time
Sessions:
- Bootcamp Day 1:
11.03.2024, 9:00-18:00; Place: MAFINEX Technologiezentrum, Vortragssaal (Ground floor in Block A) (see https://mafinex.next-mannheim.de/kontakt/ for the address) - Bootcamp Day 2:
12.03.2024, 9:00-18:00; Place: MAFINEX Technologiezentrum, Vortragssaal (Ground floor in Block A) (see https://mafinex.next-mannheim.de/kontakt/ for the address) - Feedback Session 1 (optional):
08.04.2024, 13:00-18:00, place tbd - Feedback Session 2 (optional):
26.04.2024, 09:00-15:00, Place: EO 256 - Final Presentations:
16.05.2024, 9:00-14:00; Place: MAFINEX Technologiezentrum, Vortragssaal (Ground floor in Block A) (see https://mafinex.next-mannheim.de/kontakt/ for the address)
Assessment
Crowdfunding video & conventional pitch (75%), campaign- & business plan (25%)
Persons in Charge
Instructor: Erika Ni
Supervising professor: Prof. Dr. Michael Woywode
Course Load and Language
ECTS: 6
Language: English