Displaying items by tag: mistertrip

The Mannheim-based Startup Mister Trip has been supported by two MAN 633 Inside the Venture projects during the Spring Semester 2018.

Mister Trip is a travel platform for customized and individual travels. More than 50 local travel agencies and experts create personalized and authentic trips based on the customers’ requirements. Travelers benefit from their unique know-how, lower direct prices, and secure booking/payment process via Mister Trip´s platform.

The first team (Lukas Stoner and Julia Sitzenstuhl) conducted an analysis of distribution channels to raise Mister Trip´s customer acquisition. Their analysis focused on corporate benefit programs.

The second team (Hsiang Ling Lin, Vinoth Kannan and Yujie Tang) conducted an overview of the Asian market and analyzed customer behaviour in selected Asian countries as well as the potential of the Asian Market for Mister Trip.

The objective of this INTEGRA consulting project Inside the Venture that Karin Weitkaempfer, Dennis Wagner, Florentine Eitelbach, Johann Maack and Robin Ruhnau have conducted was to evaluate the current marketing measures (status quo) and to develop a full-fledged marketing strategy for Mister Trip in Germany.

In particular, the project included:

• profound market analyses including a dedicated competitor analysis
• analyzing targeted customer segments and prioritization
• validating the current corporate strategy
• evaluating current marketing measures
• deriving a marketing strategy as well as a list of measures to be implemented
• preparation of dedicated marketing measures that qualify for short-term implementation

The project was conducted in Fall Term 2015. 

We thank the INTEGRA team for their excellent work and support!

The German travel industry continued to perform well in 2016, which in turn created stronger demand for virtually all travel-related products and services. This greatly motivates Mister Trip to grow its business as a startup and possibly even enter new markets while scaling up.

Mister Trip is the leading German online marketplace for tailor-made travel. More than 50 local travel agencies and experts in the destinations create personalized and authentic trips based on the customers’ requirements. Travelers benefit from their unique know-how, cheap direct prices and a secure booking/payment process via Mister Trip´s platform.

The MAN 633 Inside the Venture team helped Mister Trip to define a clear and systematic approach to find and choose new incoming agencies to work with. Additionally, the team consisting of Danilo La Farciola, Abdulrahman Bres, Massimo Zanesco and Kai Bruchmüller also supported the growth of  Mister Trip's portfolio by designing a strategy for prioritizing and entering new markets. Eventually, the team crafted a recommendation according to the developed tailored decision support system. 

In her Inside the Venture project, Helen worked closely with the Mannheim startup Mister Trip. In the context of her thesis project, she has conducted a single case study and in-depth analysis on Mister Trip and, as a result, derived a teaching case from her qualitative data. The teaching case centers on market entry, business model development, revolutionizing a highly competitive industry and competing therein, and customer acquisition cost and lifetime value considerations. Students in MAN 630 will work with the case as of Fall Term 2017. After her project, Hellen followed-up with a startup internship at Mister Trip.  

In her Inside the venture project, Franziska has analyzed and segmented potential customers of Mister Trip (Tervado GmbH). She has performed fundamental surveys and derived implications and clear recommendations from the data. This helps Mister Trip to improve and to better achieve product-market fit with their portfolio and to improve the communication of their offering. In her academic paper, Franziska analyzed determinants of Startup Ecosystems.

The Startup Lounge is your place to get inspired to create something new, to discuss great ideas while hanging out with cool people and to meet startups, students and creative minds in a laid-back atmosphere. Join us if you are into start-ups and want to build a network in the Rhein-Neckar area!

The inspirational speaker will be Michael, the founder of Mister Trip, a Mannheim-based startup offering an online marketplace for tailor-made travel.

Join the event on Facebook!

When? Wednesday, November 17, 7.30 pm

Where? L3 Coffee Lounge, L3,9 Mannheim 

Powered by Osborne Clarke - the first drinks will be free!