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MAN 453 Thinking Beyond Boxes - Advance your Startup (Spring 2019)

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Course Outline

The course encourages the further development of student business ideas from all faculties of the University of Mannheim. Within the course format, students develop their own already existing business ideas individually or as a start-up team (after consultation). Milestones tailored to each startup are set at the beginning of the course. Coaching by MCEI employees to develop innovative products and services is ensured throughout the semester. The MCEI DesignLAB offers the student founders room for the further realization of their projects. In a workshop at the start of the course, basic tools for business model development and how to reach investment readiness (angel financing, VC) will be taught. By the end of the class, the startups will pitch in front of experts and investors at a demo day.

Students who do not have an advanced business idea yet should follow MAN 450 Entrepreneurship, Innovation and Business Model Design instead.

 

Learning Outcomes

The course fosters the further development of your own entrepreneurial project. You will acquire and deepen your entrepreneurial skills. We start by a brief recap of the basic concepts and connections of creativity, entrepreneurial thinking, and innovation. Most importantly, you will further advance your pitch deck and the business plan of your already existing startup project. Growing your presentation skills is essential to pitch your startup in front of an expert jury on demo day by the end of the course.

 

Registration & Final Course Decision

Mandatory registration procedure/ application: Please get in contact with one of the course instructors in order to apply. Only students who have an advanced business idea should apply for this course. When your business idea is approved by the course instructors please register via the Student Portal prior to Kickoff.

Attendance (mandatory): All students are required to attend all classes.

There is no way to participate in MAN 453 when you do not attend the Kick-Off Meeting! Students who do not want to take the class for credit should announce this prior to the initial theory exam. You can also participate to receive an MCEI certificate instead of a grade.

 

Place & Time 

  • Kick-Off Event on February 23 (10am to 6pm), Room 001, L9 1-2
  • Exam based on "Ash Maurya (2016). Scaling Lean: Mastering the Key Metrics for Startup Growth" (April 3 | Room 001, L9 1-2 | 7:30pm - 8:00pm)
  • You can find a detailed schedule here, as soon as it is available.

 

Assessment

  • Exam (20%) (individual)
  • Final pitch presentation (40%) (team)
  • Final business plan/report and continuous assessment (40%) (team) [2 performance appraisals along the way of 5% each + 30% final documentation]

 

Persons in Charge

Lecturers: This email address is being protected from spambots. You need JavaScript enabled to view it., This email address is being protected from spambots. You need JavaScript enabled to view it.

Startup Coach: This email address is being protected from spambots. You need JavaScript enabled to view it.

Professor: Prof. Dr Michael Woywode

 

Course Load and Language

ECTS: 3

Language: English

 

Readings & Resources

Required Readings:

  • Ash Maurya (2016). Scaling Lean: Mastering the Key Metrics for Startup Growth

Course Materials: All course material (where applicable) will be provided via the MCEI Group 'MAN 453 Entrepreneurial Spirit FSS 2019'. We will not use ILIAS at any point in this class. Please do not be irritated by the ILIAS option not being available.

 

Additional Information

Please note: We will be taking pictures in some of the sessions of the course for documentation and future marketing measures in the context of future courses and our MCEI formats. You will be asked to sign a relief form during the first session. If you do not want to sign the relief form, we kindly ask you to stay out of the camara focus. We will annouce, when we are taking pictures. 

 

Schedule (Spring 2019)


February 19 (optional) | Café L3 | 7:30pm - 10:30pm

Get-together in the context of our Startup Lounge with the MCEI Seed Award Finals 2019 in Café L3.

 


February 23 | L9 1-2, 001 | 10am - 6pm

Intensive workshop in which you will present your projects and we will cover all the content in lecture-style. Starts: 10am Ends: around 6pm. Room: 001, L9 1-2. Note: Attendance required to participate in MAN 453 - no exceptions being made.

 


February - May | On request

All teams are encouraged to make use of the offering of individual coaching and feedback sessions with the MCEI team during the semester. Although the other dates are obligatory, you can always get more feedback on request.  

 


March 28 | L9 1-2, Room 210 | 3:00pm - 8:00pm

Status update.  

 


April 3 | L9 1-2, 001 | 7:30pm - 8:00pm

Short Exam.

 


April 29 | MAFINEX | 2pm - 6pm 

Pitch workshop.  

 


May 20 | L9 1-2, Room 210 | 3:00pm - 8:00pm

Status update.

 


Mai 28 | TBD and Café L3 | 3:30pm - 10:00pm 

Final Pitches - Final Presentations are due, Final Ceremony (all teams presenting + Top 3 Startup Lounge Special).

 


June 17 | 11:59pm

Business plan/ written documentation/ written documentation are due. Please submit the report via e-mail to This email address is being protected from spambots. You need JavaScript enabled to view it. and This email address is being protected from spambots. You need JavaScript enabled to view it.!

 


Contact

E-Mail: This email address is being protected from spambots. You need JavaScript enabled to view it.

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum