Displaying items by tag: Mannheim StartUp

After the Pitch Special in Startup Lounge #41, we are happy to welcome Victoria and her team of MIRABESQUE in the Startup Lounge. The sourcing of high quality dance supplies is a pure pain. All over the world, dancers of all styles share the same problem: Beautiful, extraordinary and high- quality costumes and accessories are very expensive and only available in a very complicated way. MIRABESQUE solves this problem with a dedicated platform. Learn about their challenges in building an e-commerce platform in a (supposedly) niche market, get inspired and bring in your feedback. Victoria is taking part in our MAN 633 Entrepreneurial Spirit acceleration program.

Your first time to the Startup Lounge? The Startup Lounge is your place to get inspired to create something new, to discuss great ideas while hanging out with cool people and to meet startups, students and creative minds in a laid-back atmosphere. Join us if you are into startups and want to build a network in the Rhein-Neckar area. As usual, the first rounds of drinks are on us.

Yoin the Facebook Event!

Date & Time: October 10, 2017 from 7:30 pm

Location & full address: Cafe L3, L3 9, 68161 Mannheim

On behalf of the Department for Economic and Structural Development, the MAFINEX e.V. and the MAFINEX Gründerverbund Rhein-Neckar e.V. as well as the Graduate School Rhein-Neckar we invite you to the 16th Mannheim Open Innovation Forum.

Come to the MAFINEX Technology Center (Julius-Hatry-Straße 1) at 17:30 on October 12, 2017. 

Den Nutzer im Fokus von technischen Innovationen

Prof. Kirstin Kohler will be your speaker. 

After the talks, you can network at a "get-together".

Please find the flyer for the event attached. If you’re interested please sign up at https://www.gruenderverbund.info/veranstaltung/16oif/.

Please note that the event is going to be held in German!

We wish you an exciting event with many new impressions and ideas!

On October, 12th Kurpfalz Business Briefing (ku.bus) embarks upon a special bus ride taking along 50 corporate executives, entrepreneurs and founders on a journey through the Rhein-Neckar metropolitan area. As participants will spend an entire day on (and off) the road with each other, this event is a perfect opportunity to discuss technological trends and developments in the area, find common (business) ground and even seal concrete partnerships. The relaxed atmosphere of the ku.bus-Tour will certainly play its part in facilitating casual networking on the road. Besides, the top-class program also guarantees manifold learning opportunities off the road. Throughout the course of the day, the ku.bus-Tour will stop off at five different locations; at MVV AG in Mannheim, at e-mobility Start-Up Coboc in Heidelberg, at TSG Hoffenheim in Sinsheim, and at Weldebräu GmbH & Co. KG in Plankstadt. All stops will feature an inspiring talk and give ample input to discuss on the road. At the fifth stop, during lunch break, founders currently under the wing of the ‘Founders Institute’ at SRH Hochschule Heidelberg will pitch their business ideas to make for further inspiration. At the end of the tour, all participants will get together to reflect upon an exciting day in the Rhein-Neckar area and enjoy a well-deserved burger along a (couple of) pint(s) at the Gründerbar hosted by Freischwimmer in Ludwigshafen.

Interested executives and founders can still register for one of the few remaining seats on the bus via: https://www.businessbriefing.de/kubus-tour/

Also, check out our Facebook event for further information: https://www.facebook.com/events/1063336080464261

About Kurpfalz Business Briefing (ku.bus):

Kurpfalz Business Briefing (ku.bus) brings together established corporates from the Rhein-Neckar area with aspiring startups. Besides, the ku.bus team currently working from MAFINEX in Mannheim provides companies in the area with weekly news digests, top-notch founders’ stories and ad-hoc Social Media news alerts with information from the local business sector. It inspires local decision-makers with topical insights into latest developments and innovation topics at local, regional and global stage. ku.bus regularly portrays local founders, entrepreneurs and other persons of interest from the area. Besides, the team reports live from startup and innovation events. Throughout the past year, ku.bus has earned its reputation as a voice to be listened to in the Rhein-Neckar business landscape.

This INTEGRA Inside the Venture project was conducted by Nadja Braun, Philipp Sternal, Christian Schoupal, Florian Steffens, and Stephan Sattler. The objective of the consulting project was to evaluate current growth measures and figures and develop a full-fledged expansion strategy for zingoo in Germany. zingoo offers customers the opportunity to purchase vouchers of small local businesses online.

In particular, the project included:

• a profound market analysis including a dedicated competitor analysis
• analyzing targeted customer segments and partners by socio-economic measures
• identifying and ranking potential locations
• developing an expansion roadmap
• delivering an expansion process that is replicable for all future locations
• ensuring operationalizability of the results

The project was conducted in Fall Term 2015.

We thank the INTEGRA team for the outstanding results and their great support!

INTEGRA conducted a comprehensive business development project at Tripstant. Tripstant is your mobile travel assistant. Planning your travels online can be frustrating : You have to compare prices, reservations and timetables constantly while still sticking to your preferred destinations. After finally booking your trip on different platforms you have to care about collecting the different tickets and documents. All of this is even harder, when planning a trip with your friends or relatives. Tripstant tackles these problems and gets the organization done for you. Its search features can find you a custom trip fitting your schedule, preferences and requirements - even when you are traveling in a group. If you do not like the suggestion you can decline it without any cost. 

The project was conducted in Fall Term 2016.

We thank the INTEGRA team for their outstanding work and their recommendations. 

The objective of the consulting project was to evaluate the current marketing measures and develop a full-fledged sales strategy for monomer, specifically aiming at company growth and brand building. monomer offers jewelry that is designed digitally and then produced using 3D printing technology. The INTEGRA Inside the Venture team considted of Anna Kemp, Alexander Barkey, Jessica Horn and Johannes Geise. 

In particular, the project included:

• a profound market analysis of the jewelry and luxury market
• analyzing opportunities as well as risks regarding monomer’s business model
• identifying and validating the targeted customer segments
• deriving sales strategies catering the identified customer segments
• detailed competitor analyses to identify best-practices in the luxury jewelry market and to map competition
• preparation of sales measures as well as a list of potential sales partners
• delivering a detailed implementation and sales strategy roadmap including a recommendation regarding monomer’s next steps of action

The project was conducted in Spring Term 2015.

We thank the INTEGRA team for their excellent work and support!

INTEGRA has supported Pediquick with well-researched market analyses and a marketing plan. Follow-up projects included an in-depth analysis auf the Swiss and the Austrian market, pricing analyses and screening potential investors. Project manager has been Tim Sauer. 

The first project was conducted in Fall Term 2016.

We thank INTEGRA and the teams for their great support!

The objective of this INTEGRA consulting project Inside the Venture that Karin Weitkaempfer, Dennis Wagner, Florentine Eitelbach, Johann Maack and Robin Ruhnau have conducted was to evaluate the current marketing measures (status quo) and to develop a full-fledged marketing strategy for Mister Trip in Germany.

In particular, the project included:

• profound market analyses including a dedicated competitor analysis
• analyzing targeted customer segments and prioritization
• validating the current corporate strategy
• evaluating current marketing measures
• deriving a marketing strategy as well as a list of measures to be implemented
• preparation of dedicated marketing measures that qualify for short-term implementation

The project was conducted in Fall Term 2015. 

We thank the INTEGRA team for their excellent work and support!

The objective of the consulting project was to identify the most relevant target markets for the product CloudRail by licobo GmbH and an analysis of their relevant characteristics. The individual steps of the project can be segmented into a customer segmentation research for the product, an analysis of the market for Cloud Computing and an analysis of the “Internet of Things” market. The INTEGRA Inside the Venture team consisted of Marlene Laumer, Johann Abrahams, Daniel Schaeffer, Patrick Hemling and Fabian Burzlaff.

In particular, the project included:

• Identification of the most relevant target markets for CloudRail
• Researching key data of these markets and the most important potential customers
• Researching general information about the Cloud Computing market and identifying its market segments
• Evaluating these market segments concerning a potential introduction of CloudRail (regarding competition, number and type of potential customers, technological development potential)
• Researching general information about the “Internet of Things” market and identifying its market segments
• Identifying and evaluating trends in the “Internet of Things” market concerning their temporal development, their market impact and their potential for a usage in connection with CloudRail
• Describing the results of the market analyses using a presentation with specifically developed graphics
• Conducing a workshop with the managing directors of licobo GmbH to identify the market segments and customers that should be targeted at the commercial launch of CloudRail

The project was conducted in Spring Term 2014. 

We thank the INTEGRA team for this outstanding project!

The objective of the INTEGRA Inside the Venture consulting project, which Felix Otto, Jan Keller and Marc-Alexander Vetter have consucted, was to develop a marketing strategy for the fintech MINVEO. In particular, the project included:

Development of a marketing strategy

• Market segmentation and target customer analysis
• Prioritization of target groups and segments
• Development of marketing measures to target customers
• mapping the most relevant measures from long list to short list

Implementation planning

• creating an implementation plan and implications for other areas of business
• analysis of suppliers for online marketing measures
• financial and economical evaluation of all offerings
• creation of a recommendation report for MINVEO

The project was conducted in Fall Term 2014.

We thank INTEGRA e.V. for the excellent project and their great support!