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The objective of the consulting project was to evaluate the current marketing measures and develop a full-fledged sales strategy for monomer, specifically aiming at company growth and brand building. monomer offers jewelry that is designed digitally and then produced using 3D printing technology. The INTEGRA Inside the Venture team considted of Anna Kemp, Alexander Barkey, Jessica Horn and Johannes Geise. 

In particular, the project included:

• a profound market analysis of the jewelry and luxury market
• analyzing opportunities as well as risks regarding monomer’s business model
• identifying and validating the targeted customer segments
• deriving sales strategies catering the identified customer segments
• detailed competitor analyses to identify best-practices in the luxury jewelry market and to map competition
• preparation of sales measures as well as a list of potential sales partners
• delivering a detailed implementation and sales strategy roadmap including a recommendation regarding monomer’s next steps of action

The project was conducted in Spring Term 2015.

We thank the INTEGRA team for their excellent work and support!

In March the Entrepreneurship Club invites you to an awesome special. On March 1st from 7 p.m. in the C-HUB startup-enthusiasts, founders, creatives, nerds, investors, freelancers and business owners get together to network and discuss their recent successes.

To allow you to start spring 'in style' we invited very special guests: the founders of Sieferle und Sailer - Bar and Barber (http://www.sieferleundsailer.de) introduce their unique concept and will take care of your beards and hair cuts.

Furthermore some surprises and extras are waiting for you to make networking easier and get to know investors and entrepreneurs matching your idea! Make sure to list your Haves ad Wants so that we can set up interesting blinddates and connect you to like-minded people.

Due to limited capacities make sure that you sign up until:
Monday, February 29th midnight via epscmaerz2016.eventbrite.com.

When?
March 1st, 2016, 7 p.m.

Where?
C-HUB Kreativwirtschaftszentrum, Mannheim Hafenstraße 25 – 27, 68159 Mannheim

In March the Entrepreneurship Club invites you to an awesome special. On March 1st from 7 p.m. in the C-HUB startup-enthusiasts, founders, creatives, nerds, investors, freelancers and business owners get together to network and discuss their recent successes.

To allow you to start spring 'in style' we invited very special guests: the founders of Sieferle und Sailer - Bar and Barber (http://www.sieferleundsailer.de) introduce their unique concept and will take care of your beards and hair cuts.

Furthermore some surprises and extras are waiting for you to make networking easier and get to know investors and entrepreneurs matching your idea! Make sure to list your Haves ad Wants so that we can set up interesting blinddates and connect you to like-minded people.

Due to limited capacities make sure that you sign up until Monday, February 29th midnight via epscmaerz2016.eventbrite.com

When?
March 1st, 2016, 7 p.m.

Where?
C-HUB Kreativwirtschaftszentrum, Mannheim Hafenstraße 25 – 27, 68159 Mannheim