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Institute for Market-Oriented Management (IMU) Spring Congress 2017

Stefanie Eichler Stefanie Eichler

Are you ready for the 21st century?


The Institute for Market-Oriented Management (IMU) in Mannheim invites you to its yearly spring congress on March 30, 2017, under the conference topic “New developments in innovation management”. We will learn more about and discuss the most innovative hot topics at the moment: How will algorithms and machine learning influence decision making in the future? How will BlueYonder help retailers to dynamically set prices in brick and mortar stores? How does StoCard recreate CRM in the mobile age? How did Allianz renew its organizational structure? Which changed needs will BMW fulfill for their autonomously driving customers tomorrow? To which technological and commercial changes did innovations such as Ambient Experience lead at Philips?


The event focuses on a lively exchange between business practice and management science.
Please find the agenda and details on the speakers in the attached flyer.
Please also note that the event will be held in German!


You can register for this event under https://imu2.bwl.uni-mannheim.de/tagungen/anmeldung/. If you want to connect with other participants in advance, feel free to join the guest list on facebook or Xing. In case you have any questions, please contact Karin Lauer (+49 621 181 1554; This email address is being protected from spambots. You need JavaScript enabled to view it.) from the Institute for Market-Oriented Management. Additional information can be found on our website: www.imu-mannheim.de.

 

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Sponsors

  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum