Market analysis @MyScribe

Market analysis @MyScribe MyScribe

While participating in MAN 633 during spring semester Carla Reyes and Sabine Thouvenin supported the Mannheim based startup MyScribe.
As part of a substantial market analysis the team first looked for potential competitors in the market. Many of them exist abroad, especially in the US, but it was more of a
challenge to find the European and more precisely German ones. To compare MyScribe to its competitors, they used simple analysis (ex: comparing different features and their implications) and also other theoretical tools (SWOT, Pestel 5 forces, Kiviat Diagram...). Later they also took over responsibility for drawing the main components of a business plan. One key finding was that MyScribe should charge its services as a SaaS: with installation fees,
monthly payments, and optional modules.

MyScribe is a SaaS solution that straddles the Patient Management System and Electronic Medical Record markets, by providing medical structures with efficient software to generate, modify and synthesize medical charts.

To learn more about MyScribe see

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  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum