Displaying items by tag: CloudRail
Conducting a market analysis for CloudRail
The objective of the consulting project was to identify the most relevant target markets for the product CloudRail by licobo GmbH and an analysis of their relevant characteristics. The individual steps of the project can be segmented into a customer segmentation research for the product, an analysis of the market for Cloud Computing and an analysis of the “Internet of Things” market. The INTEGRA Inside the Venture team consisted of Marlene Laumer, Johann Abrahams, Daniel Schaeffer, Patrick Hemling and Fabian Burzlaff.
In particular, the project included:
- Identification of the most relevant target markets for CloudRail
- Researching key data of these markets and the most important potential customers
- Researching general information about the Cloud Computing market and identifying its market segments
- Evaluating these market segments concerning a potential introduction of CloudRail (regarding competition, number and type of potential customers, technological development potential)
- Researching general information about the “Internet of Things” market and identifying its market segments
- Identifying and evaluating trends in the “Internet of Things” market concerning their temporal development, their market impact and their potential for a usage in connection with CloudRail
- Describing the results of the market analyses using a presentation with specifically developed graphics
- Conducing a workshop with the managing directors of licobo GmbH to identify the market segments and customers that should be targeted at the commercial launch of CloudRail
The project was conducted in Spring Term 2014.
We thank the INTEGRA team for this outstanding project!
CloudRAIL
Have you ever heard of CloudRail? If you are not a developer, you probably did not. Nevertheless it is very likely that you have used the startup’s technology without even knowing. CloudRail is the company behind many 3rd party integrations in smartphone apps and other software. These can be for example functions to log-in with a social network like ‘Log-in with Facebook or Twitter’ or connectors to cloud storage providers like Dropbox. A lot of these connections between an app and a SaaS offering are powered by CloudRail. The company which is headquartered in Mannheim, Germany and with an office in San Francisco, CA, recently announced the huge milestone of 50 million used integrations.
“We are proud that our technology enables so many apps and cloud services to be compatible”, says Felix Kollmar, founder and CEO of CloudRail. “50 million used integrations is a huge success for our startup and we are happy that so many users were able to enjoy truly connected apps thanks to CloudRail”. The CloudRail technology significantly simplifies the integration of 3rd party services via APIs into an application. Usually these services need to be integrated one by one via totally different APIs, which is a very time consuming task and the reason why so many developers don’t do it or just for a small number of services. “The connected world or the Internet of Everything is usually not more than a vision. It is time that software developers get the right tools to let their apps talk to any cloud service or smart device”, Felix says.
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Felix Kollmar (Co-Founder & CEO)
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CloudRail bundles multiple APIs into a so called universal API. So instead of integrating services one by one, developers get a single interface to integrate them all. For example, rather than implementing the Facebook API, Twitter API and Instagram API, a developer would just use the CloudRail Unified Social API to access all of them. Moreover, the startup cares about API changes and guarantees integrations which will never break. This is how CloudRail removes the barrier of API integrations for software developers and enables a more connected world. So if you have ever been happy that the app you use is compatible to all your cloud services, it is probably thanks to the CloudRail team.
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