Business model @balloonas

Business model @balloonas

For her MAN 633 Inside the Venture project (Spring 2018), Marlene Colaço supported the Mannheim-based Startup balloonas.

Balloonas is a platform which offers everything related to children's birthday party, and assists parents in discovering the inspiration they need for its planning.

In her project, Marlene further developed the business model based on the lean startup methodology and implemented methods and frameworks, such as customer development, desk-research, and traction model.


Related items


  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum