Marketing analysis @LUB

Marketing analysis @LUB Pixabay

As part of the MAN 633 Entrepreneurial Spirit course in spring 2021 Nadine Gabrek, Simone Mettmann, Nicola Delbach and Bastian Wirthmann performed their ITV-project at LUB. In the section Customer Care they were responsible for the improvement of and marketing for the chatbot.  Their main task was to develop a valid methodological sales strategy for the public sector. In doing so they had to evaluate the different market segments as also come up with an A/B-test on the best form of customer communication. Finally the chatbot was evaluated in real life contact with several municipalities across Germany.

LUB (Linguistische Unternehmensberatung) is a Mannheim based linguistic consultancy, which was originally founded in 2015 by Dr. Simone Burel and became a GmbH in early 2019. LUB advices public and private stakeholders in all regards of external communication. 

To learn more about LUB, see their website

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  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum