In the frame of the course MAN 633 Theresa Schmid and Leo Robin worked in collaboration with the start-up die DOSE to help them on a marketing project.
The aim was to identify food retailers to cooperate with the launch of their pilot, to identify food manufacturers to offer their solution to, and to define the marketing message to address different stakeholders. So they analysed food retailers all over Germany and selected certain candidates to approach for the pilot of their project. They also analysed food manufacturers with a similar approach. Finally they conducted a research to identify marketing and sales arguments to promote the concept to food retailers.
DieDOSE offers a food packaging as part of a “reusable-as-a-service” model.
