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Software and hardware development @Yab

Software and hardware development @Yab

During the fall semester, the student team consisting of Heiko Trötsch and Sebastian Alpers was assigned to work together with the yab GmbH as part of the MAN 633 Entrepreneurial Spirit course. Their mission was to come up with a financial model and a hardware beacon. The financial modell was meant to serve as a proof of concept calculation that illustrates the potential effects of dynamically priced deals for partners of yab.

Yab is a start-up that promises to bring together flexible and more price-sensitive customers with gastronomy locations and other places of city life. Their product is an application that serves as a marketplace for dynamic deals for their two customer groups –locations and customers– and offers the following unique value proposition to both: With the concept of dynamic deals, locations can directly attract customers during slow business times through varying discounts over the day. The discounts allow the restaurant to balance its revenue streams over the day and to increase profits. The customers on the other side get access to interesting and appealing offers with yab. They can save money and discover new locations in their city if they bring a little flexibility to benefit from the dynamic discounts on their experiences.

To learn more about Yab see

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  • University of Mannheim
  • Institut für Mittelstandsforschung
  • Gründerverbund
  • ESF
  • Europäische Union
  • Baden-Württemberg - Ministerium für Finanzen und Wirtschaft
  • Absolventum