As part of his “Inside the Venture” Master Thesis, Niklas Stadler became Entrepreneur in Residence at the Mannheim-based startup PediQuick. Niklas has helped PediQuick develop their webshop and optimize their visibility on the web. His project included helping PediQuick gain traction by search engine optimization, search engine advertising and developing social media campaigns and channels. Next to the project work, Niklas also researched the importance of online marketing for startups in a qaulitative empirical study and included these insights in helping PediQuick advance. Niklas has revealed a very high level of commitment and achieved great results for PediQuick - also way beyond the scale and scope of his project. The thesis was finalized in November 2017.
Pediquick is an innovative pedicure shoe whose visual appearance resembles a flip-flop. The shape of his sole and the soft toe toe spreader, which are firmly attached to the sole but still provide enough flexibility to conform to the various five toes, revolutionize the use of nail polish in the foot area. In addition, the special sole provides comfort and warmth, so that the wearer feels comfortable with it. Pediquick has also been supported by INTEGRA Inside the Venture projects previously and an MAN 633 Student Inside the Venture Project. Find more information on Pediquick in our MCEI Success Story.
