The Problem we’re solving:
Dancing is passion. The sourcing of dance supplies is, however, a pure pain. All over the world, dancers of all styles share the same problem: Beautiful, extraordinary and high- quality costumes and accessories are very expensive and only available in a very complicated way. For years, the market has been divided into two segments: The low- price segment, with mass production, poor quality and standard sizes, and the high-end segment, where dancers order costumes and accessories at high prices and with a lot of effort at the tailor.
How we digitalize the Dancewear Market:
With Mirabesque, we are focusing on the not yet occupied medium-price segment and on the optimization of the high-end segment and base our strategy on three pillars:
Our first column consists of bundling the collections of the most diverse designers from all over the world in our onlineshop - categorized according to the dance style. As a result, we save dancers from costly searching and complicated ordering.
Our second column consists of the creation of our own designs, which convince with a fair price-performance ratio.
Our third pillar is an innovative online configurator. In this case, the dancer can make his or her desired design easily and precisely from a variety of building blocks, produced by our hand-picked partners abroad. Our clients are dancers of all styles (Bollywood, Ballroom & Latin, Oriental Dance, Hawaiian Hula, Flamenco, Burlesque, Gymnastics, Cheerleading, ...).
Hand-picked products, a professional online shop, individual and custom-made costumes via an online configurator and a brand that lives dance with all its heart are the ingredients for the successful digitalization of the dance industry.
